Privacy Policy
1. About Vellum
Vellum, an offering run by the Public Policy Department at Oxygene Marketing and Communication Ltd., is a leading publication dedicated to exploring the political, socio-economic, and policy issues shaping Kenya and the broader African region. Through insightful articles, reports, and events, Vellum brings critical public policy matters to the forefront, providing valuable analysis on emerging trends and regulatory shifts. Focused on public affairs, reputation management, and policy analysis, Vellum is your go-to source for staying informed and ahead in the dynamic regulatory and policy landscape.
2. Definition of Terms
For the purposes of this Privacy Policy:
- Account means a unique account created for You to access our Offerings or parts of our Service.
- Advertising ID refers to a unique, anonymized user identifier assigned to a device such as a smartphone, tablet, or laptop whose apps can then access it. This can be the Apple Identifier for Advertising (“IDFA”), or Google Advertising Identifier (“GAID”), depending on the operating system that your device runs on.
- Cookies are small files that are placed on your computer, mobile device or any other device by a website, containing the details of your browsing history on that website among its many uses.
- Data Controller refers to a natural or legal person, public authority, agency, or other body which alone, or jointly with others, determines the purpose and means of processing of personal data.
- Data Processor refers to a natural or legal person, public authority, agency, or other body which alone or jointly with others processes personal data on behalf of the data controller.
- Device means any device that can access the Offerings, such as a computer, a cellphone or a digital tablet.
- Offerings refer to the services and publications under vellum such as The Vellum Weekly Publication, The Vellum Podcast, our website at vellum.co.ke, as well as our pages or ads on social media networks, like our Linkedin, X and Instagram pages.
- “Organisation,” “We,” “Our,” “Ours,” and “Us” refer to Vellum and include its successors in title and assigns, its affiliates and/or its subsidiaries as may from time to time be specified.
- Personal Data is any information about an individual that can be used to identify them.
- Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
- Website refers to the Vellum Website, accessible from vellum.co.ke
- You means the individual accessing or using the offerings, or the company, or other legal entity on behalf of which such individual is accessing or using the offerings, as applicable.
3. Purpose of this Privacy Policy
Velllum respects your privacy and is committed to protecting your data. Vellum collects and processes personal data on you when you interact with our offerings on our website (regardless of where you access it from), whether you are a visitor or subscriber. This policy describes our policies and procedures on how we handle your personal information when you use, access and engage with us through the following “Vellum Offerings”:
- The Vellum Weekly Publication
- The Vellum Podcast
- Our website at vellum.co.ke
- Our pages or ads on social media networks, like our Linkedin, X and Instagram pages.
- Anywhere we gather information from or about you and refer you to this Privacy Policy
4. Collection of Information
The information we collect about you will be for specified and legitimate purposes and will not be further processed in a manner incompatible with those purposes. We may collect, store, process, use, and transfer different kinds of personal data about you as per the following:
4.1. Data that We Collect Automatically
- 4.1.1. Device and Location Data
- 4.1.2. Usage data
- 4.1.2. Advertising IDs
- 4.1.3. Transaction Data
- 4.1.4. Cookies
We collect data from your device. Examples of such data include: language settings, IP address, time zone, type and model of a device, device settings, operating system, Internet service provider, mobile carrier, and hardware ID. We also record the ads on our Website with which you interact (and the Internet links to which those ads lead).
We record how you interact with our Offerings, such as the pages and content you interact with, how often you use the Website, and how much time you spend on the site.
We collect your device’s Advertising ID when you access our Website. These allow advertisers to track user behaviour while adhering to data protection laws, enabling targeted advertising and performance measurement.
When you make payments through the site, you would need to provide financial account data, such as your credit card number, to our third-party service providers. We do not collect or store full credit card number data. However, we may receive credit card-related data, data about the transaction, including the date, time, amount of the transaction, and the type of payment method used.
The use of cookies on our site is in so far as is necessary. Cookies can be either session cookies or persistent cookies. A session cookie expires when you close your browser and is used to make it easier for you to navigate our Service. A persistent cookie remains on your hard drive for an extended period. We also use tracking pixels that set cookies to assist with delivering online advertising.
Cookies are used, in particular, to automatically recognize you the next time you visit our website. As a result, the information which you have earlier entered in certain fields on the website may automatically appear the next time when you use our Service. Cookie data will be stored on your device and, most of the time only for a limited period.
4.1. Data that We Collect Automatically