Mwihaki Wachira has been Appointed as the Director of Marketing and Corporate Affairs At Absa Bank
Mwihaki Wachira has been appointed as the new Director of Marketing and Corporate Affairs at Absa Bank. She has experience of over 18 years in brand strategy and innovation across Eastern and West African markets. Prior to her appointment, she was the Group Head of Marketing and Communication at I&M Bank, where she has been since August 2022.
She also demonstrated impressive tenure with KCB, where she successfully launched 10 branded products across the business, mobile, and internet categories, significantly enhancing brand visibility and market penetration. Her strategic vision and creative flair have consistently driven growth and innovation in the organisations she has served. In 2024, she was awarded the MSK Marketer of the Year due to her outstanding contributions to the marketing industry.