Kenya is the preferred entry point to Sub-Saharan Africa for international brands and investors.
Africa is the fastest-growing continent. Fuelling the growth is a young, rapidly urbanising population and a rising middle class.
Sub-Saharan Africa will account for more than half of global population growth over the next two decades, with over 70% of this attributed to the rise in the working-age population on the continent and many young Africans are embracing entrepreneurship, innovation and digital transformation.
Top 10 largest and most competitive markets in Sub-Saharan Africa.
With a consistently growing GDP and a robust private sector, Kenya is among the top 10 largest and most competitive markets in Sub-Saharan Africa.
GDP: USD 110 billion. Growing at an average of 5% from 2004 until 2022
Population: 54 million. Nairobi’s population has more than doubled over the last 15 years, reaching 4.4 million and expected to reach almost 7 million by 2030
Politically and economically, Nairobi, Kenya’s capital, is one of Africa’s most significant and influential cities.