2025 INTEGRATED REPORT AND FINANCIAL STATEMENTS

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The 2025 Integrated Report & Financial Statements for the year ended 31 December 2025, a look at how East Africa's largest independent media house is reshaping how the region reads, watches and listens.

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01 — Overview
Who We Are

NMG Overview

Nation Media Group sits at the centre of the East African media landscape, carrying the region's conversation across print, broadcast and digital platforms. Built on a founding commitment to independent journalism, NMG amplifies African voices across Kenya, Uganda, Tanzania and Rwanda, and reaches audiences well beyond the continent.

As the region's news habits move from the newsstand to the screen, NMG continues to invest in the platforms, products and people needed to keep that trust intact — positioning the Group as the media of Africa, for Africa.

Vision

To be the media of Africa for Africa.

Mission

Positively influencing society.

Our Core Values
Continuous Improvement & Innovation
Consumer Focus
We are a Team
Integrity and Trust
Drive for Performance
02 — Footprint
Kenya Uganda Rwanda Tanzania
Where We Are

Our Regional Footprint

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02 — Footprint
Where We're Read, Watched & Followed

Our Digital Footprint

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Website Users

0

X Users

0

YouTube Users

0

Instagram Users

0

Total Reach

03, Performance
FY2025 At a Glance

Performance Highlights

63.6M

Digital Audience Reach

+10%

ePaper Subscribers

+3.1%

Group Turnover

275,873

NiE Student Reach

+5%

Digital Revenue Growth

+5%

Broadcasting Revenue Growth

+76%

Supply Chain / SMEs Revenue Growth

23,404

Nation App Subscribers

+13%

Paywall Subscribers

Download Performance Report
04 — Governance
Stewardship

Board Leadership

Joseph Muganda JM

Mr. Joseph Muganda

Group Chairman

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Geoffrey Odundo GO

Mr. Geoffrey Odundo

Group Managing Director & Chief Executive Officer

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04 — Governance
The Full Board

Board Members

D. Aluanga DA

Mr. Dennis Aluanga

Director

S. Dunbar-Johnson SD

Mr. Stephen Dunbar-Johnson

Director

L. Otieno LO

Mr. Louis Otieno

Director

A. Ramji AR

Mr. Al-Noor Ramji

Director

S. Allana SA

Mr. Sultan Ali Akbar Allana

Director

F. Nurmohamed FN

Mr. Fayyaz Nurmohamed

Director

N. Matimu NM

Ms. Nancy Matimu

Director

N. Booker NB

Prof. Nancy Booker

Director

P. Kasimu PK

Mr. Paul Kasimu

Director

D. Nchimbi DN

Mr. David C Nchimbi

Director

A. Namwakira AN

Ms. Angela Namwakira

Group Company Secretary

05 — Chairman
“

A free, independent press remains a public good, not just a commercial enterprise.

Joseph Muganda JM
Joseph Muganda, Group Chairman

Group Chairman's Statement

In his first statement since taking over as Chairman following Dr. Wilfred Kiboro's retirement, Joseph Muganda reflects on a year in which the Board sharpened NMG's execution priorities and backed management's push into digital-first journalism, while continuing to argue that a free, independent press remains a public good, not just a commercial enterprise.

He points to the Nation Media Foundation's inaugural flagship programme, NXT HER, as an early sign of the Group's growing social-impact ambitions beyond the newsroom, and reaffirms a Board committed to pairing editorial credibility with commercial discipline as the basis for sustainable, long-term growth.

Read Full Statement Next: CEO's Statement
06 — Group MD & CEO
63.6M

Digital footprint in 2025, up from 62.4M in 2024

Geoffrey Odundo GO
Geoffrey Odundo, Group MD & CEO

Group MD & CEO's Statement

Geoffrey Odundo reports a year in which NMG's digital footprint grew to 63.6 million users, up from 62.4 million in 2024, on the back of sustained audience acquisition and the launch of the Nation App, a single entry point designed to simplify how readers reach NMG's brands across print, broadcast and digital.

Looking to 2026, he sets out plans to keep investing in talent and digital-first content, to scale subscription growth by building on the success of the Group's staff referral campaign, and to keep strengthening the technology and security backbone behind the newsroom.

Read Full Statement
07, Leadership
Leadership

Executive Team

Geoffrey Odundo GO

Geoffrey Odundo

Group Managing Director & CEO

Richard Tobiko RT

Richard Tobiko

Chief Financial Officer

Monicah Ndung'u MN

Monicah Ndung'u

Chief Corporate Affairs, Marketing & Partnerships Officer

Joseph Ageyo JA

Joseph Ageyo

Editor-in-Chief

Russell Akuom RA

Russell Akuom

Chief Information Officer

Susan Nsibirwa SN

Susan Nsibirwa

Managing Director, Uganda

Rosalynn Mndolwa-Mworia RM

Rosalynn Mndolwa-Mworia

Managing Director, Mwananchi Communications

James Sogoti JS

James Sogoti

Chief Commercial Officer

Jane Muiruri JM

Jane Muiruri

Chief Human Resources Officer

Rachel Wanyoike RW

Rachel Wanyoike

Head of Strategy, Risk & Compliance

Sekou Owino SO

Sekou Owino

General Counsel

Simaloi Dajom SD

Simaloi Dajom

Head of Broadcasting

08, ESG
Environmental, Social & Governance

ESG Report

Every step forward should leave a positive footprint. At NMG, trust is the most valuable asset on the balance sheet, and the Group treats journalism itself as a form of social impact, reporting in line with Nairobi Securities Exchange guidelines and the Global Reporting Initiative framework, with input from operations in Kenya, Uganda, Tanzania and Rwanda.

Environmental

Stewardship across NMG's print, broadcast and digital operations.

Social

Community impact through independent, ethical and inclusive journalism.

Governance

Accountability and transparency, informed by the CMA and NSE codes.

Download Full ESG Report