Nation Media Group PLC · Vol. 63

Evolving
With You

The 2025 Integrated Report & Financial Statements for the year ended 31 December 2025 — a look at how East Africa's largest independent media house is reshaping how the region reads, watches and listens.

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01 — Overview
Who We Are

NMG Overview

Nation Media Group sits at the centre of the East African media landscape, carrying the region's conversation across print, broadcast and digital platforms. Built on a founding commitment to independent journalism, NMG amplifies African voices across Kenya, Uganda, Tanzania and Rwanda, and reaches audiences well beyond the continent.

As the region's news habits move from the newsstand to the screen, NMG continues to invest in the platforms, products and people needed to keep that trust intact — positioning the Group as the media of Africa, for Africa.

Vision

To be the media of Africa for Africa.

Mission

Positively influencing society.

Core Values
  • Continuous Improvement & Innovation
  • Consumer Focus
  • Team and Trust
  • Integrity
  • Drive for Performance
02 — Footprint
Where We Are

Our Regional Footprint

Kenya

  • Daily Nation
  • Business Daily
  • Taifa Leo
  • NTV
  • Nation FM
  • Nairobi News
  • Nation Courier
  • KenyaBuzz
  • TAG Brand Studio
  • Nation Sema

Uganda

  • NTV Uganda
  • Daily Monitor
  • Dembe FM
  • KFM
  • Spark TV
  • Ennyanda
  • The EastAfrican

Tanzania

  • Mwananchi
  • The Citizen
  • Mwanaspoti
  • Mwananchi Courier
  • The EastAfrican

Rwanda

  • Rwanda Today
  • The EastAfrican
02 — Footprint
Where We're Read, Watched & Followed

Our Digital Footprint

6.9M

Website Users

23.9M

Facebook Users

21.6M

X Users

5.5M

YouTube Users

5.7M

Instagram Users

63.6M

Total Reach

03 — Performance
FY2025 At a Glance

Performance Highlights

63.6M

Digital Audience Reach

+10%

ePaper Subscribers

+3.1%

Group Turnover

275,873

NiE Student Reach

+5%

Digital Revenue Growth

+5%

Broadcasting Revenue Growth

+76%

Supply Chain / SMEs Revenue Growth

23,404

Nation App Subscribers

+13%

Paywall Subscribers

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04 — Governance
Stewardship

Board of Directors

JM

Joseph Muganda

Group Chairman

GO

Geoffrey Odundo

Group Managing Director & Chief Executive Officer

  • D Aluanga
  • S Dunbar-Johnson
  • L Otieno
  • A Ramji
  • S Allana
  • F Nurmohamed
  • N Matimu
  • N Booker
  • P Kasimu
  • D Nchimbi

A Namwakira serves as Group Company Secretary.

05 — Chairman
Joseph Muganda JM
Joseph Muganda, Group Chairman

Group Chairman's Statement

In his first statement since taking over as Chairman following Dr. Wilfred Kiboro's retirement, Joseph Muganda reflects on a year in which the Board sharpened NMG's execution priorities and backed management's push into digital-first journalism — while continuing to argue that a free, independent press remains a public good, not just a commercial enterprise.

He points to the Nation Media Foundation's inaugural flagship programme, NXT HER, as an early sign of the Group's growing social-impact ambitions beyond the newsroom, and reaffirms a Board committed to pairing editorial credibility with commercial discipline as the basis for sustainable, long-term growth.

Read the Statement
06 — Group MD & CEO
Geoffrey Odundo GO
Geoffrey Odundo, Group MD & CEO

Group MD & CEO's Statement

Geoffrey Odundo reports a year in which NMG's digital footprint grew to 63.6 million users, up from 62.4 million in 2024, on the back of sustained audience acquisition and the launch of the Nation App — a single entry point designed to simplify how readers reach NMG's brands across print, broadcast and digital.

Looking to 2026, he sets out plans to keep investing in talent and digital-first content, to scale subscription growth by building on the success of the Group's staff referral campaign, and to keep strengthening the technology and security backbone behind the newsroom.

Read the Statement
07 — Leadership
Leadership

Executive Team

GO

Geoffrey Odundo

Group Managing Director & CEO

RT

Richard Tobiko

Chief Financial Officer

MN

Monicah Ndung'u

Chief Corporate Affairs, Marketing & Partnerships Officer

JA

Joseph Ageyo

Editor-in-Chief

RA

Russell Akuom

Chief Information Officer

SN

Susan Nsibirwa

Managing Director, Uganda

RM

Rosalynn Mndolwa-Mworia

Managing Director, Mwananchi Communications

JS

James Sogoti

Chief Commercial Officer

JM

Jane Muiruri

Chief Human Resources Officer

RW

Rachel Wanyoike

Head of Strategy, Risk & Compliance

SO

Sekou Owino

General Counsel

SD

Simaloi Dajom

Head of Broadcasting

08 — ESG
Environmental, Social & Governance

ESG Report

Every step forward should leave a positive footprint. At NMG, trust is the most valuable asset on the balance sheet — and the Group treats journalism itself as a form of social impact, reporting in line with Nairobi Securities Exchange guidelines and the Global Reporting Initiative framework, with input from operations in Kenya, Uganda, Tanzania and Rwanda.

Environmental

Stewardship across NMG's print, broadcast and digital operations.

Social

Community impact through independent, ethical and inclusive journalism.

Governance

Accountability and transparency, informed by the CMA and NSE codes.

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